Being in the drone business brings with it a lot of benefits. If you have the right drone marketing strategy, you can grow your influence—and, hopefully, sales. Since online video accounts for a whopping 50% of mobile traffic, it’s time to stand out by using drone footage. The stunning visual effects that come with a video recording drone will amaze and attract audiences.
From a drone photography business to travel marketing to real estate videos for marketing, drone videography can be used to amplify any business’s marketing strategy. A guerilla marketing drone is an excellent way to brand your business as innovative and intriguing.
A professional video drone can capture incredible aerial shots, while drone street marketing can amaze passersby. Using drone videos for marketing is the trend of 2016 and beyond. In fact, Biznology is only of the many websites that list drone video as one of the biggest digital marketing trends of 2016. Take advantage of it!
90% of online shoppers agree that video is helpful in making shopping decisions. The power of video is incontrovertible, but the power of aerial video? Even better. Aerial video can be such an effective marketing tool because it is unconventional. Anyone can get footage of, say, a convention from the ground. But the aerial view of a convention is not an everyday visual.
Probably the two most valuable facets of video is its high engagement and high shareability. Think about it, no other medium includes both visual and auditory senses. That’s essentially what makes videos stand out. It is just as easy for an internet user to share a video as it is to share an article, podcast, or infographic, but videos are more interesting to share. More sensational. More engaging.
With the rise of drone technology, the aerial video market only continues to expand. In terms of accessibility, drone videography is a fairly new trend. Any new trend that is likely to blossom is a trend that your business should take advantage of. Although more and more companies are starting to use drones to capture stunning shots to share with their audiences, your business can still jump in early enough to profit from them.
Now that you know the potential of drone marketing for your business, it’s time to apply that knowledge. Check out the tips below for using drones for marketing.
When you have access to drones, you have access to an entire market you never knew existed. Footage and photographs taken from the sky will put your business one step ahead of the game. You will be able to reach your niche through the shareability and accessibility of videos, and you will leave viewers thirsting for more.
Hi! My name is Brenna Clarine, and I love to write articles on a variety of topics. Check out my work at valoso.com/blog.
Alan Perlman – Alan founded UAV Coach in 2014 to help connect drone enthusiasts, to provide world-class sUAS industry training courses, and to help push the drone community forward with a focus on safety and commercial opportunities.